Work In Progress

What to Expect

Press pack = words-heavy, story + facts, aimed at journalists/editors.
That is “If a journalist had 5 minutes to understand me/my story/my brand, what would help them write a piece fast and accurately?” Press Pack and a Press Release are different.
Press Pack = narrative + context (the “why this matters” and “what’s the story?”).
Primarily for journalists, editors, reviewers, podcasters who want to write about you or your project. Text + story driven: “Help me write a good piece.”
Media pack (media kit) = press pack plus all the assets (images, logos, video, ad specs, audience stats) aimed at media, partners, sponsors, influencers. For anyone creating content, promotion, talking about you (media, sponsors, partners, event organizers, influencers). Asset + implementation driven: “Give me what I need to feature you quickly and on-brand.”
Media Pack = narrative + practical tools (the “how do I actually feature or promote you?”)

Press Pack

1. Cover Page

• Project / brand name
  Brighton and Hove Older People's Council
• One-line tagline
  The OPC provides a voice for the older people of the city, enabling them to promote their status as citizens and to participate in the decisions that affect them and the communities in which they live.
• Contact details (name, email, phone, website)
  Email: brightonhoveopc@gmail.com Tel: +44 7514481368 Contact Us

2. Press Release

• Headline and sub-headline
• Date and location
• Key story summary (3–6 short paragraphs)
• Quotes from author / founder
• Clear call-to-action (launch date, preorder link, website, etc.)

3. Fact Sheet / One-Pager

• What it is (book, program, product)
• Who it is for (target audience)
• 3–5 key benefits or outcomes
• Key data points (format, price, launch date, word count)
• Short “About the author / founder” section
• Short “About the company / imprint” section

4. Founder Bios

• Short bio (50–75 words)
• Medium bio (150–200 words)
• Long bio (up to 300–400 words)
• Key expertise / topics you can speak on
• Our Team Our Team

5. Story Angles & Suggested Headlines

• 3–7 suggested angles for articles and features
• Sample headlines or hooks a journalist could reuse

6. Sample Q&A

• 6–12 suggested interview questions
• Optional: short answer bullets as guidance

7. Endorsements & Social Proof

• Short testimonial quotes (3–10)
• Notable clients, partners, or endorsements

8. Practical Information

• How to request review copies / ARCs
• Availability (formats, territories, languages)
• Rights and licensing enquiries
• Dedicated press contact email

8a. Elevator Pitch

12-second Pitch
• Summarise in one simple sentence what your company does or provides. EXAMPLE: We provide the highest-quality widgets that money can buy.
• Describe the benefits that your product or service provides. List the features that set your product or service apart from your competitors’ products or services. EXAMPLE: Our widgets perform five important tasks, which are …
30-second Pitch
• EXAMPLE: We provide the highest-quality widgets that money can buy. Our widgets come in a wide range of models, including the latest deluxe turbo-charged model.
• Describe the benefits that your product or service provides. List the features that set your product or service apart from your competitors’ products or services.
• Briefly state your company’s qualifications. EXAMPLE: We’ve been creating high-quality widgets for more than 100 years.
• Describe your company’s goals or objectives, or both. EXAMPLE: We aim to sell more widgets than any other company in the United States.
3-minute Pitch
• Summarise in one simple sentence what your company does or provides. EXAMPLE: We provide the highest-quality widgets that money can buy.
• Describe the benefits that your product or service provides. List the features that set your product or service apart from your competitors’ products or services.
• Briefly state your company’s qualifications. EXAMPLE: We’ve been creating high-quality widgets for more than 100 years.
• Identify your company’s mission in one sentence. EXAMPLE: Company wants to improve the quality of people’s lives by providing the highest-quality widgets to every person in the world.
• Describe your company’s goals or objectives, or both. EXAMPLE: We aim to sell more widgets than any other company in the United States.
• Give an example of a successful outcome from the sale of your product. EXAMPLE: We provided the widgets that built the Empire State Building.